AfroBallers

Africa at the World Athletics Championships: Nike’s Grip, On’s Entry, and a Global Stage

Over 300 athletes are competing in Tokyo, with Africa’s top delegations in the spotlight. We break down Nike’s dominance, On’s new partnership in Burundi, and why the Championships are a golden platform for African brands.

Fresh drop - AfroBallers x Daömey Heritage Merch

First edition of Heritage Collection celebrating pride and identity.

The Business Behind growing a new sport like Flag Football in Africa

How Private Investment is sparking a new era of Basketball in Kenya.

In December 2024, Nairobi City Thunder made history as the first Kenyan team to qualify for the Basketball Africa League (BAL). Tomorrow, May 17, 2025, they’ll play their first ever BAL game.

AfroBallers Sports Business News

The Pittsburgh Pirates signed Armstrong Muhoozi from Uganda in January 2025, a deal that included a $45,000 signing bonus.

What Does The Youth Olympics in Dakar 2026 Mean for Africa's Future?